From our farming families to yours.

Established in 1995, SMA Marketing is Australia’s only
year-round watermelon producer that is 100% owned
and grown by Australian farming families.

From humble beginnings, we’ve grown together.

It all started with a group of like-minded melon growers.

We saw that there was a need for growers to unify to produce a high quality, consistent, year-round product that met the needs of consumers and drove repeat sales for retailers and wholesalers. Our aim is to ensure we have an efficient supply chain, with minimal handling and as low food miles as possible, so our melons get to the consumers’ fridge as quickly as possible to optimise their experience. We are proud of the quality products we produce and the service we provide for our customers.

Leading the way.

SMA are industry leaders in food safety and traceability. We work hard to ensure our farm workers and the environment are well cared for.

We take pride in the partnerships we have with our customers. They know they can trust we’re providing safe, high quality watermelons to delight and meet consumer demand.

SMA and all our growers are Freshcare (GFSI) and HARPS accredited for food safety and hold Ethical Sourcing accreditation through Sedex.


At SMA we strive to excel.

Excelling in aligning the aspirations of the industry’s best growers and customers, SMA creates exceptional customer and grower experiences and relationships, delivering sustainable, long term profits across watermelon and other products.


Strategically aligning quality growers and customers, with trust, mutual respect, outstanding service, teamwork & integrity.

SMA’s business model delivers,
reduced complexity, competitive
advantage, marketing, value chain and management expertise to grow market share, brand value and profitability for growers and customers in a challenging business environment.


We have grown to be one of the largest and most respected melon suppliers in Australia through our values of:

Meet the team behind SMA.

Rod Attwood
Chairman of the Board
Grower Director
Kane Younghusband
Grower Director
Taylor Swinstead
Grower Director
Jamie Schembri
Grower Director
Aiden van den Berg
Administration & Finance Manager
Luca D’Arsie
Business Development & Customer Relationship Manager
Business Development & Grower Relationships Manager
Alyshia Jovanovic
Sales & Operations Assistant